Because you like Emily Prentiss in Criminal Minds
Chanel Oberlin is a big fan of herself, and she can't see why anyone else wouldn't be too. See them in Scream Queens.
Love Quinn is a trained chef and excellent girlfriend, but she's hiding something dark. And bloody. See them in You.
Samwell Tarly is a scholar, not a fighter. But that's not good for an aspiring member of the Night's Watch. See them in Game of Thrones.
Nicholas Angel is super-dedicated to his job as a police officer. Maybe a little too dedicated. See them in Hot Fuzz.
M. Bison is a diabolical megalomaniac hell-bent on dominating the world. See them in Street Fighter.
CIA operative Carrie Mathison is on a self-assigned mission to follow a lead, whether it be the truth or just her delusions playing tricks. See them in Homeland.
In charge of stocking the office's supply of cigarettes and liquor, Joan Holloway could run the whole company if they would let her. See them in Mad Men.
Keeping your cool is just as useful in the underworld as in war, and Michael Corleone is stone-cold. See them in The Godfather.
When the safety of Hyrule is at stake, Princess Zelda does not hesitate to sacrifice herself for the good of the land. See them in The Legend of Zelda.
Handsome Jack is wearing a mask of his own face to hide his scarred real one. See them in Borderlands Series.
With each reboot, Janet progresses more and becomes capable of human emotions. See them in The Good Place.