Because you like Saul Goodman in Breaking Bad
Claire Underwood is scary intimidating, and she knows it. See them in House of Cards.
Roger Kint is a nervous, weak, ham-handed criminal. We think. See them in The Usual Suspects.
Tony Montana makes up for his language barrier with his immense skill at cursing as loud and effectively as humanly possible. See them in Scarface.
Just call Jeff Lebowski The Dude. Or His Dudeness, Duder, or El Duderino if you're not into that whole brevity thing. See them in The Big Lebowski.
Lucille Bluth doesn't understand the question, and she won't respond to it. And you're probably better off. See them in Arrested Development.
Major Marquis Warren is a talkative, sharp-eyed, and cold-hearted Civil War soldier-turned-bounty hunter. See them in The Hateful Eight.
Hans Landa doesn't seem to have issues with Jews, but he hunts them because he's determined to do his job well. See them in Inglourious Basterds.
Gruff and efficient, Sam Fisher protects a nation that can never admit he exists. See them in Tom Clancy's Splinter Cell.
Ruling with an iron fist, Pablo owns the drug trade and is bathing in the fame and wealth that the cocaine trade in Columbia offers. See them in Narcos.
Riggan Thomson is a washed-up movie star running from his inner demons. Alas those inner demons look just like the superhero he used to play. See them in Birdman.
John Locke is an eerily calm, confident believer in the magic of the island that gave him his legs back. See them in Lost.
Realizing that New York City was in his blood, Wilson Fisk will now do anything to make Hell's Kitchen a better place. See them in Marvel Cinematic Universe.