Because you like Michael Bluth in Arrested Development
Mother Gothel is a great mother as long as you never, ever, break the rules. See them in Tangled.
Newt Scamander is more comfortable with animals than people, even if the animals are super-dangerous magical creatures. See them in Fantastic Beasts and Where To Find Them.
R2-D2 has been in the galaxy saving business for decades. Not bad for somebody whose vocabulary is limited to "beep-boop." See them in Star Wars Series.
Playing his cards close to his vest, J. Daniel Atlas believes the closer you look, the less you see. See them in Now You See Me.
A charming acapella performer, Jesse Swanson perfectly blends being nerdy with being cool. See them in Pitch Perfect.
A kind, sensitive medical intern doing the best he can, George O'Malley sometimes struggles to keep up. See them in Grey's Anatomy.
Leslie Knope can accomplish anything, literally anything, with a little grit and help from her office. See them in Parks and Recreation.
Lucius Malfoy is a judgmental social climber who has a bigoted superiority complex. See them in Harry Potter Series.
Anya Jenkins has a real harsh bark to go with her demonic bite. See them in Buffy the Vampire Slayer.
Will Turner is an earnest, lovelorn blacksmith's assistant with an adventurous spirit. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
In constant agony, Ava Starr will do anything to give up the superpowers that are slowly killing her. See them in Marvel Cinematic Universe.