Because you like Steve Smith in American Dad!
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
After surviving consecutive fights-to-the-death (damn you, President Snow!), Katniss Everdeen is thrust to the front lines of a real war. See them in The Hunger Games .
Cynicism is his armor and words are his weapons, but what Tyrion Lannister would really like is some nice wine. See them in Game of Thrones.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Though Ray Holt is a man of few words and even fewer smiles, he cares deeply about his precinct and detectives. See them in Brooklyn Nine-Nine.
Alison DiLaurentis believes you're always better off with a really good lie. See them in Pretty Little Liars.
Korra is stubborn, outgoing, and faced with huge responsibilities she might not be ready for. See them in The Legend of Korra.
Intelligent and confident, Maeve Wiley grew up alone and has no problem hitting you in the crotch if you disrespect her. See them in Sex Education.
Squidward Tentacles is a pretentious clarinet player in search of peace and quiet. See them in SpongeBob SquarePants.
