Because you like Adrian Veidt / Ozymandias in Watchmen

Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.

Fiery, intelligent, and opinionated, Jo March rebels against the restrictions of her era. See them in Little Women.

Joey Tribbiani's true passions in life are acting, sandwiches, football, sex, and asking ladies, "how you doing?" See them in Friends.

Socialite-turned-runaway-turned-waitress, Rachel Green is the legendary story of riches to rags, trying to work her way up again with the help of her friends. See them in Friends.

Usagi Tsukino may look like a lazy teen, but when Usagi conjures up her alter ego and calls her Sailor Scout team, no villain stands a chance. See them in Sailor Moon.

It's hard to tell if Dean Winchester cares more about saving the world or his 1967 Chevy Impala. See them in Supernatural.

Simba just can't wait to be king, but he's got a lot of growing up to do first. See them in The Lion King.

Leslie Knope can accomplish anything, literally anything, with a little grit and help from her office. See them in Parks and Recreation.

Jenko was top dog in high school. Now he's bottom of the pack in the police academy. See them in 21 Jump Street.

Due to his eagerness to hang with his kids and general goofiness, Phil Dunphy comes across as the fourth child of his family. See them in Modern Family.

Though Ray Holt is a man of few words and even fewer smiles, he cares deeply about his precinct and detectives. See them in Brooklyn Nine-Nine.