Because you like Twilight Sparkle in My Little Pony
Hannah Horvath is kind of a mess, but she owns her messiness in a way few people do. See them in Girls.
Once a loving family man, James Heller is now dark, damaged, and hell-bent on getting revenge. See them in Prototype Series.
The poster child for relentless cheer and resilience, Kimmy Schmidt may be an abuse survivor but she's also a lover of dancing and karaoke, candy, and dolphins. See them in Unbreakable Kimmy Schmidt.
Logan Huntzberger is a daredevil, romantic, and heir to a media empire. See them in Gilmore Girls.
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Combining an innocent face with an insatiable bloodlust, Eli recruits friends to join the vampire way of life. See them in Let the Right One In.
An assassin with supernatural gifts, Corvo Attano is the last guy you should frame for murder. See them in Dishonored.
Herion is Mark Renton's favorite drug. He sniffs it, smokes it, swallows it, sticks it up his arse, and injects it into his veins. See them in Trainspotting.
Don't worry about this forensic scientist offing you unless you're a serial killer yourself. (You're not, right? Just checking.) See them in Dexter.
Quentin has his whole life mapped out. It might sound boring, but he likes boring. See them in Paper Towns.
If this slick ad man doesn't like the conversation, he changes it—while drinking and smoking. See them in Mad Men.
A benevolent madman with a blue box, The Doctor is traveling through time and space to heal the wounds of the universe. See them in Doctor Who.