Because you like Optimus Prime in Transformers

Queenie Goldstein is beautiful, kind, and probably currently reading your mind. See them in Fantastic Beasts and Where To Find Them.

It’s usually the good-looking, charismatic, play-by-their-own-rules types that get everyone into trouble, and Tyler Durden is Exhibit A. See them in Fight Club.

A house elf, Dobby is loyal, compassionate, and yearning for freedom. See them in Harry Potter Series.

Vivian Ward is a no-nonsense working girl with fairy-tale dreams. See them in Pretty Woman.

Derek Morgan is thoughtful and kind, but he won't say no to knocking the occasional door down when he gets the chance. See them in Criminal Minds.

Despite Norman Bates' typically kind and shy personality, he is also prone to occasional violent outbursts. See them in Bates Motel.

A benevolent madman with a blue box, The Doctor is traveling through time and space to heal the wounds of the universe. See them in Doctor Who.

Beneath Arthur's brash demeanor lurks the heart of a compassionate future king destined to unite the five kingdoms. See them in Merlin.

The incomplete experiment of an inventor, Edward Scissorhands was left with blades instead of hands and an unpolished understanding of the world. See them in Edward Scissorhands.

Columbus can't trust anyone. The first girl he let into his life tried to eat him. See them in Zombieland .

Reckless, vulgar, loud-mouthed: that's what makes Amethyst so awesome. See them in Steven Universe.

Saul Goodman can get just about any lying crook off the hook in court. Well, as long as he can make a buck out of it. See them in Breaking Bad.