Because you like Buffalo Bill in The Silence of the Lambs
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
Kubo is a storyteller at heart who's tapping into his sense of adventure. See them in Kubo and the Two Strings.
Baloo is a fun-lovin' bear who just needs the bare necessities of life See them in The Jungle Book.
There's nothing like discovering dear old dad is a serial killer to send you into an (understandable) funk. See them in Hannibal.
Talos is a mysterious military commander skilled in the art of deception. See them in Marvel Cinematic Universe.
Alien insists on taking the party with him wherever he goes. And if you're lucky, you'll get to see his gun collection. See them in Spring Breakers.
Gene Belcher dreams of a future in the limelight, and he doesn't let his lack of talent hold him back. See them in Bob's Burgers.
Catwoman might be slightly unhinged, but you can't say this feline villainess isn't confident. See them in DC Extended Universe.
Eliot Waugh is the unspoken leader of his group of friends at a school for magic. See them in The Magicians.
A scary monster on the outside, James P. Sullivan is really a softie on the inside. See them in Monsters, Inc..