Because you like Jack Torrance in The Shining
Whether he’s hacking or dodging a bullet, Neo has a poker face that never drops. And it doesn’t hurt that he’s prophesied to be "The One" to save humanity. See them in The Matrix.
Kind and friendly, Rinoa Heartilly is nonetheless an effective freedom fighter. See them in Final Fantasy Series.
Gregor Samsa is an ordinary man in an abnormal predicament. See them in The Metamorphosis.
Fox McCloud leads a team of pilots through the Lylat System in search of the evil genius Andross, the villain that killed his father. See them in Star Fox.
Khan Noonien Singh is super strong, super smart, and out for revenge. He always seems to be two steps ahead of his enemies. See them in Star Trek Into Darkness.
You won't like him when Bruce Banner is angry. See them in Marvel Cinematic Universe.
Bob Belcher runs a lonely burger joint, and even though his wit is lost on his eccentric family, he doesn't let that faze him. See them in Bob's Burgers.
Walter White's knowledge of chemistry allows him to cook astoundingly pure meth, leading to a rapid – albeit tumultuous – rise in the criminal drug world. See them in Breaking Bad.
It's time somebody has to take over. It might as well be Fish Mooney. See them in Gotham.
The singer and ukulele player of her girl band, Sugar "Kane" Kowalczyk is the life of a party and the woman of a man's dreams. See them in Some Like It Hot.
Dolores Umbridge keeps her villainy hidden (albeit poorly) behind a sheen of sugary pink politeness. See them in Harry Potter Series.