Because you like Nala in The Lion King
Willow Rosenberg may be a witch who can defeat the forces of evil, but she still gets emotional over kittens on the Internet. See them in Buffy the Vampire Slayer.
Although Jareth seems like he's just a harmless romantic, his powers make him a formidable foe. See them in Labyrinth.
Whether he's performing "illusions" or running the family business, one thing is certain: Gob Bluth will screw it up. See them in Arrested Development.
Those who stand against this singular super ninja are doomed to fail. See them in Ninja Gaiden.
The quiet, intense Daryl Dixon lets his crossbow do the talking. See them in The Walking Dead.
Leslie Knope can accomplish anything, literally anything, with a little grit and help from her office. See them in Parks and Recreation.
For somebody who won't answer questions, the enigmatic C.C. sure asks a lot of them. See them in Code Geass.
Once a loving family man, James Heller is now dark, damaged, and hell-bent on getting revenge. See them in Prototype Series.
The biggest nerd in high school, Bill Haverchuck is the biggest target for bullies. See them in Freaks and Geeks.
Max Fischer is the President of every club who's fighting to save Latin at his school and kiss his teacher. See them in Rushmore.
When a half-breed breaks the rules, John Constantine deports them straight back to hell. He's trying to buy his way into heaven. See them in Constantine.
It's hard enough fighting a war. But it's worse for Commander Shepard, knowing no matter how hard you try, you can't save them all. See them in Mass Effect.