Because you like Daniel LaRusso in The Karate Kid
The adventurous daughter of Port Royal's governor, Elizabeth Swann would rather conspire with pirates than sit pretty in her corset. See them in Pirates of the Caribbean: the Curse of the Black Pearl.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Is there more to life than being really, really, ridiculously good looking? Derek Zoolander thinks not. See them in Zoolander.
A fun-loving jokester, Alistair isn't ready for the responsibilities he faces. See them in Dragon Age Series.
A hurricane of a human being, Marla Singer is destructive and unforgettable. See them in Fight Club.
An undercover DEA agent, Max Payne is too focused on avenging the past to plan for the future. See them in Max Payne.
Sebastien Michaelis is a demonic butler who approaches life with effortless finesse and a diabolical streak. See them in Black Butler.
Napoleon Dynamite loves tater tots, mythical beasts, and reveling in his awkwardness. See them in Napoleon Dynamite.
Finn pulled off the impossible: he quit life as a Stormtrooper. Unfortunately, life only got more complicated after that. See them in Star Wars Series.
Although Borat has a curious mind, he has no filter, and some very out of date views on just about everything. See them in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
Years of being a social outcast have taken a toll, but Elphaba is willing to be wicked if it means she can do good. See them in Wicked .