Because you like Harry Feversham in The Four Feathers
Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.
While Fantine's gentleness has led others to take advantage of her, it ultimately forces her to become stronger. See them in Les Miserables.
While Jay Gatsby doesn't necessarily like to attend his parties, he knows how to throw a world-class bash. See them in The Great Gatsby.
Sophisticated and aloof, Darcy couldn’t care less about marriage, despite women throwing themselves upon him with wishes of matrimony. See them in Pride & Prejudice.
Walter White's knowledge of chemistry allows him to cook astoundingly pure meth, leading to a rapid – albeit tumultuous – rise in the criminal drug world. See them in Breaking Bad.
Juno MacGuff is hoping sarcasm will get her through the stress of teenage life. And also, teenage pregnancy. See them in Juno.
Buttercup is a farm girl turned princess who'd do anything to have her old life back. See them in The Princess Bride.
Whether he’s hacking or dodging a bullet, Neo has a poker face that never drops. And it doesn’t hurt that he’s prophesied to be "The One" to save humanity. See them in The Matrix.
Underneath her brassy, sarcastic exterior, Olive Penderghast is more sensitive than she pretends to be. See them in Easy A.
Whether it's randomly bursting into song or writing Nancy Drew fan-fiction, Jess proudly marches to the beat of her own drum. See them in New Girl.
Indiana Jones is a swashbuckling archeologist who hates snakes, Nazis, and priceless artifacts falling into the wrong hands. See them in Raiders of the Lost Ark.
It is a truth universally acknowledged that Elizabeth Bennet doesn't suffer fools or prideful men. See them in Pride & Prejudice.