Because you like Richard B. Riddick in The Chronicles of Riddick
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Titus Andromedon will show you the ropes, help you with your problems, and sing at you constantly, whether you like it or not. See them in Unbreakable Kimmy Schmidt.
Noah Calhoun is lost without Allie, who seems to have moved on. See them in The Notebook.
Charming and confident, Gus Waters is determined to leave a lasting mark on the world. See them in The Fault in Our Stars.
Taking down villains, standing up to sexism, and pulling off a bright-red lipstick are all in a day's work for Agent Peggy Carter. See them in Marvel Cinematic Universe.
Though Twilight might be opposed to it, her new friends might just be able to teach this serious-minded pony how to relax. See them in My Little Pony.
The poster child for relentless cheer and resilience, Kimmy Schmidt may be an abuse survivor but she's also a lover of dancing and karaoke, candy, and dolphins. See them in Unbreakable Kimmy Schmidt.
A good guy who's made some bad choices, Scott Lang is driven in his quest for redemption. See them in Marvel Cinematic Universe.
A daring conman, Flynn Rider is so charismatic that you might not mind when he steals from you. See them in Tangled.
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Belle has ready every storybook in town, and she's slowly realizing that life is no fairytale. See them in Beauty and the Beast.
Ezio Auditore Da Firenze is a little short-tempered, a lot fun-loving. See them in Assassin's Creed Series.