Because you like Liesel Meminger in The Book Thief
Waylon Smithers would do anything for his boss, and would love to do a few things *to* him. See them in The Simpsons.
Due to his eagerness to hang with his kids and general goofiness, Phil Dunphy comes across as the fourth child of his family. See them in Modern Family.
Although Penny's friends have genius-level IQs, they regularly come to her for advice and insight. See them in The Big Bang Theory.
Gru's more misunderstood than evil, and if he'd rule over the world like he takes care of his three daughters, we'd be in good hands. See them in Despicable Me.
Severus Snape is a misanthropic potions teacher with a vindictive streak. See them in Harry Potter Series.
A reformed former outlaw, John Marston doesn't want any trouble, yet somehow trouble always seems to find him. See them in Red Dead Redemption.
Hoban Washburne shows you can be a hotshot space pilot *and* play with dinosaurs. See them in Firefly.
Hans Landa doesn't seem to have issues with Jews, but he hunts them because he's determined to do his job well. See them in Inglourious Basterds.
A believer in the pursuit of justice, Garrus Vakarian hates it when bad guys slip through the cracks of the bureaucratic justice system. See them in Mass Effect.
What Mako Mankanshoku lacks in common sense, she makes up for in sheer optimism and force of personality. See them in Kill la Kill.
Community-driven but practical, Calvin Palmer is a natural leader even if he doesn't always see it. See them in Barbershop.
A level-headed show business icon despite his amphibian status, Kermit is the brains behind the success of the Muppets. See them in The Muppet Movie.