Because you like Rick Flag in DC Extended Universe
Khan Noonien Singh is super strong, super smart, and out for revenge. He always seems to be two steps ahead of his enemies. See them in Star Trek Into Darkness.
Danny Zuko's car is auto-matic. Its system-matic. Its hyyyyydro-matic. Why, its greased lightning! See them in Grease.
Hoban Washburne shows you can be a hotshot space pilot *and* play with dinosaurs. See them in Firefly.
Relentlessly cheerful and optimistic, Erin Hannon is an office receptionist. See them in The Office.
Belle is an adventurous, intelligent fairy tale maiden who strives to see the best in everyone. See them in Once Upon a Time.
Javert is an inspector with a single-minded focus: to bring criminals to justice. See them in Les Miserables.
Leone Montana is a fearless hitman with a surprisingly sensitive side. See them in Leon: The Professional.
Evan is a sensible kid, but being sensible isn't going to help him lose his virginity. See them in Superbad.
Handsome Jack is wearing a mask of his own face to hide his scarred real one. See them in Borderlands Series.
Chuck Bartowski is a sweet, laid-back electronics store/top secret government employee. See them in Chuck.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.
A loyal assistant to Nelson and Murdock, Karen Page has a way of finding trouble. See them in Marvel Cinematic Universe.