Because you like Amanda Waller in DC Extended Universe
Though he may be blind, Chirrut Imwe sees the power of the force more than most. See them in Rogue One.
Sam Montgomery works hard, but her evil stepmother makes sure her efforts don't pay off. See them in A Cinderella Story.
Kilgrave is a domineering, abusive boyfriend. Then, add in the power of mind control. See them in Marvel Cinematic Universe.
Buddy Pine is an unhinged superfan of superheroes using technology to take down his idols. See them in The Incredibles.
Catwoman might be slightly unhinged, but you can't say this feline villainess isn't confident. See them in DC Extended Universe.
Neal Cassidy is a charming former thief with a heroic side. See them in Once Upon a Time.
Illiterate and oblivious, Crash Bandicoot is still a hero. See them in Crash Bandicoot.
Kristoff may seem standoffish, but this ice harvester has a warm heart. See them in Frozen.
Manipulative, conniving, and ruthless, Mr. Gold is enigmatic no matter what world he's in. See them in Once Upon a Time.
Waylon Smithers would do anything for his boss, and would love to do a few things *to* him. See them in The Simpsons.