Because you like Princess Fiona in Shrek
Gru's more misunderstood than evil, and if he'd rule over the world like he takes care of his three daughters, we'd be in good hands. See them in Despicable Me.
He tells you everything you need to know: "I. Am. Groot." See them in Marvel Cinematic Universe.
Dr. Gordon Freeman is a brilliant physicist is a quiet hero. And given all the violent aliens, he better be. See them in Half-Life.
Liv Moore is a sarcastic high-achiever turned morally conflicted zombie. See them in iZombie.
If it means fulfilling her ambitions, Satsuki Kiryuin will show neither shame nor hesitation. See them in Kill la Kill.
The pasta-loving, skirt-chasing personification of North Italy, Feliciano Vargas is decidedly a lover, not a fighter. See them in Axis Powers Hetalia.
Adored, honored, and, most of all, feared, Miranda Priestly has the fashion industry in the palm of her hand. See them in The Devil Wears Prada.
Emily Gilmore is the DAR chair, proud grandmother, and full of opinions. See them in Gilmore Girls.
Catherine Linton was once spontaneous and rowdy but ever since marrying the wealthy Edgar, she has morphed into a boiling pot of emotional outbursts. See them in Wuthering Heights.
Basically a giant pillow come to life, Baymax is a medical robot created for the sole purpose of helping people. See them in Big Hero 6.
Winry Rockbell is an energetic tomboy mechanic with an empathetic streak. See them in Fullmetal Alchemist.
Driven by guilt and rage, Kratos is less a man and more an unstoppable avatar of anger and hate. See them in God of War.