Because you like Juliet Capulet in Romeo & Juliet
Artemis Fowl understands the way of the world. If he wins, he's a prodigy. If he loses, then he's crazy. That is how history is written. See them in Artemis Fowl.
Sterling Archer is a fun-loving, car-driving spy extraordinaire. But one can tell his mother didn't hug him as a child. See them in Archer.
Cynicism is his armor and words are his weapons, but what Tyrion Lannister would really like is some nice wine. See them in Game of Thrones.
As an undercover cop, Schmidt is getting to relive high school as a cool kid. See them in 21 Jump Street.
A hardboiled 1940s detective, Cole Phelps is haunted by his past in World War II. See them in L.A. Noire.
Melinda May is a woman of few words and many talents. Most of them martial. See them in Marvel Cinematic Universe.
Damon Salvatore used to miss being human. Now he can't think of anything more miserable. See them in The Vampire Diaries.
An intriguing bundle of contradictions, Sawyer Ford trusts no one on the island, and no one should trust him. See them in Lost.
Is there more to life than being really, really, ridiculously good looking? Derek Zoolander thinks not. See them in Zoolander.
Hans Landa doesn't seem to have issues with Jews, but he hunts them because he's determined to do his job well. See them in Inglourious Basterds.
Edward Kenway can be reckless and greedy, but he's learning that his ancient ancestry carries a noble burden. See them in Assassin's Creed Series.