Because you like Vincent Vega in Pulp Fiction
Bob Belcher runs a lonely burger joint, and even though his wit is lost on his eccentric family, he doesn't let that faze him. See them in Bob's Burgers.
Ethan Hunt's mission, should he chose to accept it, is to save the world from impossible threats. See them in Mission: Impossible.
John Yossarian is trapped in irony as he must be insane to leave the war but if he does try to leave, he'll be deemed sane and will be forced to stay, See them in Catch-22.
Rick Sanchez is a gruff, alcoholic mad scientist, with the emphasis on "mad." See them in Rick and Morty.
Alex Dunphy's self-reliant intelligence comes with a healthy dash of sarcasm. See them in Modern Family.
For Celty Sturluson, it's rather upsetting to be the only headless girl in a city filled with full-bodied humans. See them in Durarara!!.
Despite being at the bottom of the social hierarchy in school, Eric Effiong is an upbeat student who loves makeup and fashion. See them in Sex Education.
Michael Moscovitz is a high school student of few words but a lot of heart. See them in The Princess Diaries.
An inter-dimensional demon, Bill Cipher dreams of a more chaotic Gravity Falls. See them in Gravity Falls.
Twisted and seemingly soulless, Bellatrix Lestrange finds joy in making others suffer. See them in Harry Potter Series.
Franklin "Mouse" Finbar is a jock paying the price for his mistake. See them in Jumanji.
As the unit chief of the FBI's Behavioral Analysis Unit, Aaron Hotchner is dead serious about avenging dead people. See them in Criminal Minds.