Because you like Jules Winnfield in Pulp Fiction
Unaware of the fact that he's a toy and made of plastic, Buzz Lightyear is a spaceman on a mission fully of snappy catch phrases. See them in Toy Story.
This master marksman may be a villain, but Deadshot's motives aren't quite as selfish as they seem. See them in DC Extended Universe.
Rick Dalton is an aging actor with insecurity issues. See them in Once Upon a Time in Hollywood.
This metal-bending mutant may be misaligned with the genetically normal people of the world, but Magneto's got class for days. See them in X-Men Series.
A lone wolf with a confrontational streak, Bigby wants to dedicate his life to doing good. See them in The Wolf Among Us.
Raphael is a short-fused hothead who loves a good fight and some tasty pizza. See them in Teenage Mutant Ninja Turtles.
Clank is the quintessential rational, intelligent robot sidekick. See them in Ratchet & Clank.
All it takes to change the course of history is the will of a single man called John Price. See them in Call of Duty Series.
If Lisbeth Salander can hurt a bastard who deserves it by digging up stuff about him, she feels good. See them in The Girl with the Dragon Tattoo.
An aristocrat-turned-tomb-raider, Lara Croft does her best thinking while plunging off cliffs. See them in Lara Croft: Tomb Raider.
John Locke is an eerily calm, confident believer in the magic of the island that gave him his legs back. See them in Lost.