Because you like Norah Silverberg in Nick and Norah's Infinite Playlist
Dolores Umbridge keeps her villainy hidden (albeit poorly) behind a sheen of sugary pink politeness. See them in Harry Potter Series.
Level-headed Ian Gallagher may be focused on his goals, but he's got a mischievous side too. See them in Shameless.
An aloof punk rock goddess, Nana Osaki has a surprisingly big heart. See them in Nana.
Mark Zuckerberg has achieved everything he's ever wanted, and he's proving to the world how brilliant he is. But happiness eludes him. See them in The Social Network.
Villanelle is a hired assassin who loves committing murder as much as she loves dressing up in fancy pink ballgowns. See them in Killing Eve.
Ryan Howard is a temp turned executive turned failing small-time media mogul. See them in The Office.
When the safety of Hyrule is at stake, Princess Zelda does not hesitate to sacrifice herself for the good of the land. See them in The Legend of Zelda.
A formerly righteous wizard, Saruman has been corrupted by the forces of evil. See them in The Lord of the Rings.
Mac is a karate-chopping, beer-chugging schemer. See them in It's Always Sunny in Philadelphia .
Southern belle Scarlett O'Hara is a heart-melter who has no problem looking after herself. See them in Gone with the Wind.
Raven Reyes may be a deliquent, but she's also the youngest zero-gravity mechanic who fixed a 130-year old escape pod to make it through the descent to Earth. See them in The 100.