Because you like Nick O'Leary in Nick and Norah's Infinite Playlist
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
A suave demon, Crowley grants humans their wishes in exchange for their soul, only to find loopholes that benefit him. See them in Supernatural.
This suave con-man doesn't just want to become rich. Danny Ocean wants to rip off the guy who stole his wife in the biggest Vegas con. See them in Ocean's Eleven.
After surviving consecutive fights-to-the-death (damn you, President Snow!), Katniss Everdeen is thrust to the front lines of a real war. See them in The Hunger Games .
Peppy and optimistic, Joy is totally lost when it comes to dealing with Sadness. See them in Inside Out.
Princess-turned-General Leia Organa is a sharp, fearless royal who gets herself into trouble and fights her way out of it. See them in Star Wars Series.
Usagi Tsukino may look like a lazy teen, but when Usagi conjures up her alter ego and calls her Sailor Scout team, no villain stands a chance. See them in Sailor Moon.
Rarity has been dreaming of the day her designs will dazzle Canterlot. See them in My Little Pony.
Just a hint of human emotion lurks under the enigmatic exterior of Rei Ayanami. See them in Neon Genesis Evangelion.
Wise beyond his years, Ashitaka is a dutiful young prince who respects the balance of life. See them in Princess Mononoke.