Because you like Max Rockatansky in Mad Max: Fury Road

Handsome Jack is wearing a mask of his own face to hide his scarred real one. See them in Borderlands Series.

Working as a captain in the American Expeditionary Forces and a spy for British Intelligence, Steve Trevor wants to end World War I once and for all. See them in DC Extended Universe.

Riggan Thomson is a washed-up movie star running from his inner demons. Alas those inner demons look just like the superhero he used to play. See them in Birdman.

Simon Belmont is a vampire hunter bravely carrying on the family business. See them in Castlevania.

A man of the court, Lord Varys knows how to manipulate it better than anyone. See them in Game of Thrones.

Khan Noonien Singh is super strong, super smart, and out for revenge. He always seems to be two steps ahead of his enemies. See them in Star Trek Into Darkness.

Illiterate and oblivious, Crash Bandicoot is still a hero. See them in Crash Bandicoot.

This android may not have emotions, but Lt. Commander Data's curiosity about humanity is endless. See them in Star Trek: The Next Generation.

No one else in fsociety can hack like Elliot Alderson, but the battles being waged in his head are often more than he can handle. See them in Mr. Robot.

Chewbacca is a loyal co-pilot who won't hesitate to rip your arm off. See them in Star Wars Series.

John Wick is a widowed former Navy Seal who becomes a notoriously effective hitman, killing over 124 people with gunshots alone. See them in John Wick.

Part archaeologist, part philosopher, part politician, Jean-Luc Picard is an unashamed intellectual who runs a tight ship. See them in Star Trek: The Next Generation.