Because you like Booker DeWitt in Bioshock Infinite
Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.
Simba just can't wait to be king, but he's got a lot of growing up to do first. See them in The Lion King.
Faced with inequality, Gale Hawthorne has a rebellious spirit that only grows. See them in The Hunger Games .
She's mostly doom and gloom, but you'd get nowhere without Sadness. See them in Inside Out.
The only defense Earth has against alien invaders are giant robots in the hands of pilots like Kaworu. See them in Neon Genesis Evangelion.
A fourth grader without a moral compass, Eric Cartman lives on KFC, Taco Bell, Pizza Hut, and Cheesy Poofs. See them in South Park.
Jason Bourne is suffering amnesia, but considering what he's done as a CIA assassin, maybe that's for the best. See them in The Bourne Identity.
Gru's more misunderstood than evil, and if he'd rule over the world like he takes care of his three daughters, we'd be in good hands. See them in Despicable Me.
Steven Universe is an excitable youth who likes junk food and trying to save the world. See them in Steven Universe.
Violet Parr is an angsty teen would love to become even more invisible than her superpowers allow. See them in The Incredibles.