Because you like Violet Baudelaire in Lemony Snicket's A Series of Unfortunate Events
Marie Antoinette may be a fun-loving queen who has it all, but her husband doesn't know how to have sex, and an angry mob wants to cut off her head. See them in Marie Antoinette.
This isn't the Captian Hook of your nightmares; he's charming and devilishly handsome. See them in Once Upon a Time.
Faith has a chip on her shoulder and a stake in her hand to slay vampires in her town. See them in Buffy the Vampire Slayer.
Marshall Eriksen is a lawyer in love who is enjoying life. See them in How I Met Your Mother.
How lucky are we that Arthur Curry, the King of Atlantis, hasn't taken over the surface world? Very! See them in DC Extended Universe.
Emma Woodhouse knows what's best for everyone else. Just don't try to tell her what to do. See them in Emma.
Patrick Star enjoys life's simple pleasures because he can't wrap his brain around anything more complicated. See them in SpongeBob SquarePants.
One of Freddie Mercury's songs is "We Will Rock You." And does he ever! See them in Bohemian Rhapsody.
Dallas Winston is headed down a dangerous, criminal road. See them in The Outsiders.
It's easy to see why Poe Dameron would side with the rebellion: he's bad at taking orders, likes to show off, and is committed to the cause. See them in Star Wars Series.