Because you like Kick-Ass in Kick-Ass
Funny, bubbly, and relaxed, Emma has a magnetic personality that makes her the life of the party. See them in Blue is the Warmest Color.
This suave con-man doesn't just want to become rich. Danny Ocean wants to rip off the guy who stole his wife in the biggest Vegas con. See them in Ocean's Eleven.
Dr. Gordon Freeman is a brilliant physicist is a quiet hero. And given all the violent aliens, he better be. See them in Half-Life.
Although Borat has a curious mind, he has no filter, and some very out of date views on just about everything. See them in Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan.
Jamal Malik came from humble beginnings in an Indian slub filled with street gangs, but he is destined for bigger things. See them in Slumdog Millionaire.
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
Rose Tyler may have not done too well in school, but she's certainly holding her own in space. See them in Doctor Who.
Merlin is half awkward teenager, half super-powerful wizard. He serves Prince Arthur of Camelot during the day and illegally learns magic at night. See them in Merlin.
His elfin self-confidence can border on pretension, but Legolas Greenleaf is a fearsome fighter and a loyal friend. See them in The Lord of the Rings.
Melinda May is a woman of few words and many talents. Most of them martial. See them in Marvel Cinematic Universe.
Skye is a pluck hacktivist who tries to use her power for good. Unfortunately, " good" isn't always so clear-cut. See them in Marvel Cinematic Universe.