Because you like Luigi in Super Mario Bros.
Connor Walsh is arrogant enough to think he's the smartest guy in the room, and quick-witted enough to prove that he is. See them in How to Get Away with Murder.
Roman Roy is an entitled rich boy, but he's smarter than he seems. See them in Succession.
Jane Smith is a stone-cold killer, but you would never know it from looking at her. See them in Mr. & Mrs. Smith.
Everything is handed to Sarah Cameron on a silver platter. The problem is that she doesn't want any of it. See them in Outer Banks.
JJ Mayfair is a loyal friend, but reckless behavior and a drug habit make relationships rocky. See them in Outer Banks.