Because you like Bowser in Super Mario Bros.
Eugene H. Krabs is a greedy restaurant owner who won't let a dime out of the reach of his claws. See them in SpongeBob SquarePants.
For Wreck It Ralph, it's not easy being the bad guy. Especially when you've been designed to destroy but really desire love. See them in Wreck-It Ralph.
Thanos is an intergalactic warlord, on the hunt for infinite power. See them in Marvel Cinematic Universe.
Anger is a cantankerous hothead whose job is to get others riled up. See them in Inside Out.
As the hero of time, Link is reborn throughout history, always with the purpose of fighting and defeating the evil Ganon. See them in The Legend of Zelda.
Kubo is a storyteller at heart who's tapping into his sense of adventure. See them in Kubo and the Two Strings.
Mother Gothel is a great mother as long as you never, ever, break the rules. See them in Tangled.
C is for cookie, and that's more than good enough for him. See them in Sesame Street.
A karate master/rocket scientist/squirrel, Sandy Cheeks is the only one who can clean up the other resident's messes in Bikini Bottom. See them in SpongeBob SquarePants.