Because you like Bowser in Super Mario Bros.
Hans Landa doesn't seem to have issues with Jews, but he hunts them because he's determined to do his job well. See them in Inglourious Basterds.
Arizona Robbins loves being a pediatric surgeon, and the cute orthopedic surgeon downstairs makes coming into work worth her while. See them in Grey's Anatomy.
People think that because Tris is small, or a girl, or a Stiff, she can't possibly be cruel. But they're wrong. See them in Divergent.
Smart and sensitive Sam Winchester tried to escape the family business, but ghosts have a way of haunting you. See them in Supernatural.
Chuck Bass is notorious for his flamboyant sense of style and love of partying. See them in Gossip Girl.
A debonair spy, Harry Hart is the epitome of a gentleman, even when he calmly takes down multiple men with a militarized umbrella. See them in Kingsman: The Secret Service.
Tempestuous and talented, Claire Randall is a woman with a passionate heart and a quick mind. See them in Outlander.
Villanelle is a hired assassin who loves committing murder as much as she loves dressing up in fancy pink ballgowns. See them in Killing Eve.
When the going gets tough, Dre Johnson gets tougher. Well, he'd like to think he does. See them in Blackish.
Joey Tribbiani's true passions in life are acting, sandwiches, football, sex, and asking ladies, "how you doing?" See them in Friends.
The black sheep of his family, Rhett Butler grew up to have charm and to see things as they are. He just doesn't give a damn anymore. See them in Gone with the Wind.
Faith has a chip on her shoulder and a stake in her hand to slay vampires in her town. See them in Buffy the Vampire Slayer.