Because you like Hades in Hercules
Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.
Adored, honored, and, most of all, feared, Miranda Priestly has the fashion industry in the palm of her hand. See them in The Devil Wears Prada.
Samwell Tarly is a scholar, not a fighter. But that's not good for an aspiring member of the Night's Watch. See them in Game of Thrones.
Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.
Jackie Burkhart is a privileged princess with a healthy dose of self-confidence. See them in That '70s Show.
Sarah Kerrigan is pretty much the Queen Bitch of the Universe. See them in StarCraft .
Jack Twist is a playful free-spirit, but he isn't afraid to fight for what he wants. See them in Brokeback Mountain.
They say prison changes you, and Piper Chapman is figuring that out the hard way. See them in Orange Is The New Black.
Although Theon Greyjoy is treated well, he's still essentially a hostage. And that isn't so easy for him to forgive. See them in Game of Thrones.
An undercover DEA agent, Max Payne is too focused on avenging the past to plan for the future. See them in Max Payne.
Hanna Marin is a determined girl defined by her ability to transform herself. See them in Pretty Little Liars.
Suzaku Kururugi defeats enemies with his flashy but deadly jump kicks. But he's willing to sacrifice himself for peace. See them in Code Geass.