Because you like Paul Atreides in Dune

Catherine Linton was once spontaneous and rowdy but ever since marrying the wealthy Edgar, she has morphed into a boiling pot of emotional outbursts. See them in Wuthering Heights.

Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.

Playing his cards close to his vest, J. Daniel Atlas believes the closer you look, the less you see. See them in Now You See Me.

Elio Perlman likes the piano, peaches, and his father's new research assistant a little too much. See them in Call Me by Your Name.

In constant agony, Ava Starr will do anything to give up the superpowers that are slowly killing her. See them in Marvel Cinematic Universe.

Ash Williams is a houseware clerk at S-Mart and the Chosen One. See them in The Evil Dead.

Handsome Jack is wearing a mask of his own face to hide his scarred real one. See them in Borderlands Series.

Protecting his family's name and its power are more important to Tywin Lannister than anything or anyone. See them in Game of Thrones.