Because you like Paul Atreides in Dune
Daria Morgendorffer is so defensive that she actively works to make people dislike her so that she don't feel bad when they do. See them in Daria.
Buttercup is a farm girl turned princess who'd do anything to have her old life back. See them in The Princess Bride.
Walter White's knowledge of chemistry allows him to cook astoundingly pure meth, leading to a rapid – albeit tumultuous – rise in the criminal drug world. See them in Breaking Bad.
Captain Spock is on a five-year mission exploring the final frontier and boldly going where no man has gone before. See them in Star Trek.
Regina George is teen royalty. And anything the queen bee says, goes. See them in Mean Girls.
Belle has ready every storybook in town, and she's slowly realizing that life is no fairytale. See them in Beauty and the Beast.
Abandoned by her parents, Rey made her living selling scrap metal and got used to being her own friend and teacher. See them in Star Wars Series.
Due to his eagerness to hang with his kids and general goofiness, Phil Dunphy comes across as the fourth child of his family. See them in Modern Family.
Leslie Knope can accomplish anything, literally anything, with a little grit and help from her office. See them in Parks and Recreation.
Willow Rosenberg may be a witch who can defeat the forces of evil, but she still gets emotional over kittens on the Internet. See them in Buffy the Vampire Slayer.
When the Sorting Hat touched Draco Malfoy's head, it placed him in Slytherin, a house that has turned out more dark wizards than any other. See them in Harry Potter Series.
A daring conman, Flynn Rider is so charismatic that you might not mind when he steals from you. See them in Tangled.