Because you like Jonathan Harker in Dracula
Phil Coulson is a deadly field agent with the demeanor of a friendly dad. See them in Marvel Cinematic Universe.
Walter White's knowledge of chemistry allows him to cook astoundingly pure meth, leading to a rapid – albeit tumultuous – rise in the criminal drug world. See them in Breaking Bad.
In his transformation from hardened convict to moral paragon, Jean Valjean is the kind of man we should all aspire to be. See them in Les Miserables.
Fiery, intelligent, and opinionated, Jo March rebels against the restrictions of her era. See them in Little Women.
Sophisticated and aloof, Darcy couldn’t care less about marriage, despite women throwing themselves upon him with wishes of matrimony. See them in Pride & Prejudice.
Tarzan is walking the line between human and animal. Good thing he has excellent balance. See them in Tarzan.
While Jay Gatsby doesn't necessarily like to attend his parties, he knows how to throw a world-class bash. See them in The Great Gatsby.
Scott Pilgrim's superhero suit is just a video game t-shirt and sweatbands. But this slacker is brave enough to fight all his girlfriend's evil exes. See them in Scott Pilgrim vs. the World.
Eowyn isn’t allowed to fight, but then again, when have rules ever stopped her? See them in The Lord of the Rings.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.
Gollum is slimy and seething with hatred, the last person you would want to meet in a dark cave. See them in The Lord of the Rings.
Bella Swan thinks of it as her job to help her parents and protect her friends, even though it often ends up the other way around. See them in Twilight.