Because you like Basil Hallward in Dorian Gray
Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.
Due to his eagerness to hang with his kids and general goofiness, Phil Dunphy comes across as the fourth child of his family. See them in Modern Family.
A natural leader, Clarke Griffin dispenses both justice and mercy, and she does it all while being selflessly humble. See them in The 100.
Jenko was top dog in high school. Now he's bottom of the pack in the police academy. See them in 21 Jump Street.
Nick Fury is an enigmatic, manipulative, and eye-patched director of the Avengers Initiative. See them in Marvel Cinematic Universe.
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Ron Swanson is the man's man's man's man. See them in Parks and Recreation.
Whether she's working as a mild-mannered assistant or an all-powerful superhero, Kara Danvers is defined above all by her huge heart. See them in Supergirl.