Because you like John McClane in Die Hard
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Whether he's performing "illusions" or running the family business, one thing is certain: Gob Bluth will screw it up. See them in Arrested Development.
Everyone Barney Stinson knows is getting married or pregnant. But he's just getting more awesome. See them in How I Met Your Mother.
Genetically and cybernetically enhanced, Gamora was trained from birth to be one of the deadliest women in the galaxy. See them in Marvel Cinematic Universe.
A vampire hunter, Integra Hellsing doesn't tolerate failure, least of all her own. See them in Hellsing.
Red doesn't like to explain herself. She wants her work to do the talking. See them in Transistor.
If Jack Torrance is one of his moods, you'll be the unlucky victim of the most bone-chilling, sinister yellers around. Bring your own axe. See them in The Shining.
Lyra Belacqua is prone to getting in trouble, but she's also clever enough to get out of it. Most of the time. See them in The Golden Compass.
Jean-Baptiste Grenouille may have a phenomenal sense of smell, but he has a weak sense of morality. See them in Perfume: The Story of a Murderer.
Vivian Ward is a no-nonsense working girl with fairy-tale dreams. See them in Pretty Woman.
Sally Albright is high maintenance who she thinks she's low maintenance. But she's still worth it. See them in When Harry Met Sally....
Calling Alicia Florrick a "good wife" is damning this smart, capable, thoughtful woman with too-faint praise. See them in The Good Wife.