Because you like Ilsa Lund in Casablanca
What Ron Weasley lacks in motivation and book smarts, he makes up for in loyalty and street smarts. See them in Harry Potter Series.
Smart and sensitive Sam Winchester tried to escape the family business, but ghosts have a way of haunting you. See them in Supernatural.
It's hard to tell if Dean Winchester cares more about saving the world or his 1967 Chevy Impala. See them in Supernatural.
Castiel might be an immortal angel, but the human world is still more than a little confusing. See them in Supernatural.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.