Because you like Carl Spackler in Caddyshack
Erlich Bachman is an overconfident wannabe mentor blowing all types of smoke around the tech industry. See them in Silicon Valley.
Much more than just "Coach Taylor's wife," Tami Taylor is making herself known in town as a caring, persistent guidance counselor. See them in Friday Night Lights (TV).
Lloyd Dobler is a kickboxer wearing his heart on his sleeve who would do anything for the woman he loves. See them in Say Anything.
Just call Jeff Lebowski The Dude. Or His Dudeness, Duder, or El Duderino if you're not into that whole brevity thing. See them in The Big Lebowski.
Blunt, petty, neurotic, Larry David can never live and let live. See them in Curb Your Enthusiasm.
Jack Bauer is a terrorist fighter who is scared of nothing and no one. The clock is ticking! See them in 24.
For Louie C.K., comedy is tough but fatherhood is even tougher. See them in Louie.
If this slick ad man doesn't like the conversation, he changes it—while drinking and smoking. See them in Mad Men.
Steve Stifler is more than just a dude with a hot mom. He's also rude, profane, and obnoxious. See them in American Pie.
Ilana Wexler is rarely found without a joint. When she's not absolutely blazed, she is a below average employee and an incredible best friend. See them in Broad City.
Liz Lemon is a lover of comedy, geek stuff, and night cheese. See them in 30 Rock.
Cosmo Kramer is an eccentric schemer whom you might know better as the "Assman." See them in Seinfeld.