Because you like Rose Hathaway in Vampire Academy
The only thing Albert Wesker cares about is turning himself into a God. See them in Resident Evil Series.
The only thing standing between Rocky Balboa and glory is the person facing him in the boxing ring. See them in Rocky Series.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Clank is the quintessential rational, intelligent robot sidekick. See them in Ratchet & Clank.
Jean-Baptiste Grenouille may have a phenomenal sense of smell, but he has a weak sense of morality. See them in Perfume: The Story of a Murderer.
Baloo is a fun-lovin' bear who just needs the bare necessities of life See them in The Jungle Book.
Marty McFly is a skateboarder, aspiring rock star, and reluctant time-traveler. See them in Back to the Future.
He may be one of the Four Horsemen of the Apocalypse, but War still maintains a strong sense of honor. See them in Darksiders Series.
Tempestuous and talented, Claire Randall is a woman with a passionate heart and a quick mind. See them in Outlander.
Indiana Jones is a swashbuckling archeologist who hates snakes, Nazis, and priceless artifacts falling into the wrong hands. See them in Raiders of the Lost Ark.
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.