Because you like Rue Bennett in Euphoria
Frodo might have carried the ring, but Samwise Gamgee carried the ring bearer. See them in The Lord of the Rings.
A few millennia in the mortal realm have caused DEATH to be quite enamored of life. See them in Discworld.
It's easy to see why Poe Dameron would side with the rebellion: he's bad at taking orders, likes to show off, and is committed to the cause. See them in Star Wars Series.
His murderous megalomania aside, Loki is quite charming. Just don't mention his strapping older brother; he's a tad jealous. See them in Marvel Cinematic Universe.
Honest, true, and just, Ned Stark is a good man. Unfortunately, those traits are not assets in Westerosi politics. See them in Game of Thrones.
Michael Scofield is no criminal, and he didn't get jailed by accident. See them in Prison Break.
Christian is a romantic who for some reason won't stop singing everything he feels. See them in Moulin Rouge.
While Jay Gatsby doesn't necessarily like to attend his parties, he knows how to throw a world-class bash. See them in The Great Gatsby.
Sally Albright is high maintenance who she thinks she's low maintenance. But she's still worth it. See them in When Harry Met Sally....
A brave but pessimistic nobleman, Boromir knows one does not simply walk into Mordor. See them in The Lord of the Rings.
Cher Horowitz may have a problem with hubris, but she looks utterly fabulous while learning a lesson about the dangers of meddling. See them in Clueless.
Ash Williams is a houseware clerk at S-Mart and the Chosen One. See them in The Evil Dead.