Because you like Tony Soprano in The Sopranos
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Charlie Bucket may be down-on-his-luck, but his spirits are always sky high. See them in Charlie and the Chocolate Factory.
Leonard "Bones" McCoy is passionate, moral, and ready to stitch you back together. See them in Star Trek.
Christian is a romantic who for some reason won't stop singing everything he feels. See them in Moulin Rouge.
When the going gets tough, Dre Johnson gets tougher. Well, he'd like to think he does. See them in Blackish.
Jeff Winger thinks he's too cool for school, which is a problem because he just enrolled in community college. See them in Community.
Therese Belivet spent her life letting other people guide her along, and she wants to take control now. See them in Carol.
Arguably the world's worst boss, Michael Scott is desperate for love, praise and a suggestion for an improv scene. See them in The Office.
An opportunistic fugitive-turned-bounty-hunter, Faye Valentine uses both grit and her good looks to get ahead. See them in Cowboy Bebop.
Marge Simpson is a mostly happy housewife and subscriber to Sponge and Vacuum Magazine. See them in The Simpsons.