Because you like Tony Soprano in The Sopranos
Mike Ehrmantraut is rutheless, merciless, and probably the most endearing hitman you've ever met. See them in Breaking Bad.
Beware! Anton Chigurh carries a coin with him, which he forces his victims to flip to decide whether they will live or die. See them in No Country for Old Men.
M. Bison is a diabolical megalomaniac hell-bent on dominating the world. See them in Street Fighter.
CIA operative Carrie Mathison is on a self-assigned mission to follow a lead, whether it be the truth or just her delusions playing tricks. See them in Homeland.
Jax Teller can be cool or vengeful, calm or wrathful, depending on the situation. See them in Sons of Anarchy.
Yes, she's an "older" woman, but that just makes Mrs. Robinson sexier and more seductive. See them in The Graduate.
Major Marquis Warren is a talkative, sharp-eyed, and cold-hearted Civil War soldier-turned-bounty hunter. See them in The Hateful Eight.
Jack Bauer is a terrorist fighter who is scared of nothing and no one. The clock is ticking! See them in 24.
Just call Jeff Lebowski The Dude. Or His Dudeness, Duder, or El Duderino if you're not into that whole brevity thing. See them in The Big Lebowski.
In charge of stocking the office's supply of cigarettes and liquor, Joan Holloway could run the whole company if they would let her. See them in Mad Men.
Blunt, petty, neurotic, Larry David can never live and let live. See them in Curb Your Enthusiasm.
An undercover DEA agent, Max Payne is too focused on avenging the past to plan for the future. See them in Max Payne.