Because you like Toby Flenderson in The Office
Brilliant, violent, and only a little insane, the Joker doesn't listen to anyone except the voices in his head. See them in DC Extended Universe.
Tony Stark's interests include cocktails, beautiful women, particle physics, and saving the world. See them in Marvel Cinematic Universe.
Beca Mitchell fancies herself an edgy loner, but it turns out being part of a group can be aca-amazing. See them in Pitch Perfect.
She's mostly doom and gloom, but you'd get nowhere without Sadness. See them in Inside Out.
Dory is more than a little forgetful, but she'll always remember to have your back. See them in Finding Nemo.
Ponyboy Curtis is a "Greaser" on the surface, but he's a sensitive poet underneath. See them in The Outsiders.
A benevolent madman with a blue box, The Doctor is traveling through time and space to heal the wounds of the universe. See them in Doctor Who.
Aragorn is the one true king, a title he is too humble to accept. See them in The Lord of the Rings.
Even the smallest person can change the course of the world, if he's brave enough. See them in The Lord of the Rings.
Both intelligent and empathetic, Remus Lupin is worn down by the weight of a secret. See them in Harry Potter Series.
A dreamy space cadet, Luna Lovegood has never met a conspiracy theory she didn't believe in. See them in Harry Potter Series.
The adventurous daughter of Port Royal's governor, Elizabeth Swann would rather conspire with pirates than sit pretty in her corset. See them in Pirates of the Caribbean: the Curse of the Black Pearl.