Because you like Toby Flenderson in The Office
Cynicism is his armor and words are his weapons, but what Tyrion Lannister would really like is some nice wine. See them in Game of Thrones.
Queenie Goldstein is beautiful, kind, and probably currently reading your mind. See them in Fantastic Beasts and Where To Find Them.
If the awesome Andie Walsh is from the wrong side of the tracks, we don't want to be right. See them in Pretty in Pink.
Leslie Knope can accomplish anything, literally anything, with a little grit and help from her office. See them in Parks and Recreation.
Eponine is a scrappy street urchin with a bad case of unrequited love. See them in Les Miserables.
Ron Burgundy is a news anchor who signs off with "Stay classy, San Diego" or whatever his teleprompter says. Bonus: he plays the jazz flute. See them in Anchorman: The Legend of Ron Burgundy.
Unaware of the fact that he's a toy and made of plastic, Buzz Lightyear is a spaceman on a mission fully of snappy catch phrases. See them in Toy Story.
Jane Foster is an astrophysicist who suspects the colors in the sky may be a portal to another world. See them in Marvel Cinematic Universe.
Poison Ivy is a seductive, venomous botanist laments the fact that there are so many people to kill, yet so little time. See them in DC Extended Universe.
An inter-dimensional demon, Bill Cipher dreams of a more chaotic Gravity Falls. See them in Gravity Falls.
John Watson is haunted by his past (who isn't) but he's starting to branch out with some help from a world class detective. See them in Sherlock.
With a unique ability to empathize with killers, Will Graham helps society but his sanity pays the price. See them in Hannibal.