Because you like Darryl Philbin in The Office
When the going gets tough, Rick Grimes gets tougher. It's a very useful trait when the world goes to hell. See them in The Walking Dead.
Underneath her brassy, sarcastic exterior, Olive Penderghast is more sensitive than she pretends to be. See them in Easy A.
Manipulative, gorgeous, and sharp as a tack, Blair Waldorf is a classic product of the Upper East Side. See them in Gossip Girl.
It doesn't matter how noble or brave he is. Jon Snow is a bastard, and people don't let him forget it. See them in Game of Thrones.
Larger than life and wealthy beyond measure, Willy Wonka is more than a titan in the sweets industry; he is an arbiter of taste. See them in Charlie and the Chocolate Factory.
If you hang out with Bender in cool dive bars in 31st century New York, make sure you're on his "Do Not Kill" list. See them in Futurama.
Bedside manner is for chumps, not the brilliant Dr. Gregory House. See them in House M.D..
Korra is stubborn, outgoing, and faced with huge responsibilities she might not be ready for. See them in The Legend of Korra.
People think that because Tris is small, or a girl, or a Stiff, she can't possibly be cruel. But they're wrong. See them in Divergent.
Armin Arlert was wrong. This world hasn't become hell; it's been hell. He just couldn't see it before. See them in Attack on Titan.
Few high school students could be less concerned with labels. See them in Ouran High School Host Club.
Light Yagami has a plan to make a better world, and morals won't stop him. See them in Death Note.