Because you like Kathryn Janeway in Star Trek Voyager
A scary monster on the outside, James P. Sullivan is really a softie on the inside. See them in Monsters, Inc..
Edmund Pevensie isn't a bad person, but he did sell his siblings out for a tin of Turkish Delight. See them in The Chronicles of Narnia.
This suave con-man doesn't just want to become rich. Danny Ocean wants to rip off the guy who stole his wife in the biggest Vegas con. See them in Ocean's Eleven.
Emma Woodhouse knows what's best for everyone else. Just don't try to tell her what to do. See them in Emma.
Luke Danes will serve you coffee and always be there for you to help out. See them in Gilmore Girls.
Kubo is a storyteller at heart who's tapping into his sense of adventure. See them in Kubo and the Two Strings.
A blood-thirsty warrior on the battlefield, Ragnar Lothbrok is a dedicated family-man at home. See them in Vikings.
Thanks to the contributions of this 14-year-old, the world is only occasionally destroyed by his grandfather. See them in Rick and Morty.
Jean-Baptiste Grenouille may have a phenomenal sense of smell, but he has a weak sense of morality. See them in Perfume: The Story of a Murderer.
It's hard enough for Marta Cabrera to be part of a murder investigation, but when you can't lie? See them in Knives Out.
A neurotic people pleaser, Tom Wambsgans is both ambitious and spineless. See them in Succession.
Leonard Hofstadter is the normal one among his scientist friends, though in fairness that's a low bar. See them in The Big Bang Theory.