Because you like Lex Luthor in Smallville

Manipulative, conniving, and ruthless, Mr. Gold is enigmatic no matter what world he's in. See them in Once Upon a Time.

Milo Thatch is an enthusiastic researcher without cynicism. See them in Atlantis: The Lost Empire.

Causing mayhem practically since birth, rambunctious Fred Weasley plays pranks on his siblings and avoids school at all costs. See them in Harry Potter Series.

The irrepressible Lucy Ricardo has never met a challenge she couldn't scheme her way into or out of. See them in I Love Lucy.

This power-hungry Time Lord calls himself the "master of all." Bonus: he has 13 lives. See them in Doctor Who.

Clarice Starling is patiently working with one serial killer to stop another. See them in The Silence of the Lambs.

Marge Gunderson embodies the very best of the American Midwest. She's kind, friendly, and fiercely honest. See them in Fargo.

Woody is a selfless leader of Andy's toys who likes change less than a snake in his boots. See them in Toy Story.

Philip J. Fry accidentally cryogenically froze himself for a millennium. See them in Futurama.

Whether it's punching a meteor or saving a teen from jumping, Superman tries to be in as many places as Kryptonianly possible. See them in DC Extended Universe.

Charismatic, sociopathic, and dramatic, Charlie Bronson wants nothing more than to be famous. See them in Bronson.

Roger Kint is a nervous, weak, ham-handed criminal. We think. See them in The Usual Suspects.