Because you like Jerry "Smith" Jerrod in Sex and the City
Underneath his preening narcissist exterior, Schmidt is, well, still kind of a preening narcissist. But he has a good heart too. See them in New Girl.
Polite and clever, Annie James is not afraid to stir up a little mischief. See them in The Parent Trap.
Marie Antoinette may be a fun-loving queen who has it all, but her husband doesn't know how to have sex, and an angry mob wants to cut off her head. See them in Marie Antoinette.
What Troy Barnes lacks in common sense, he makes up for with heart. See them in Community.
People make more sense to the hyper-logical Temperance Brennan after they're dead. See them in Bones.
Butters Stotch is a kind-hearted student who likes ladybugs, Charlie's Angels, art class, baby-back ribs, and Little Bunny Foo Foo. See them in South Park.
Linda Belcher doesn't prescribe to what society deems as "normal." She narrates her life through song, much to the alarm of everyone nearby. See them in Bob's Burgers.
Wanting more out of life, Pam Beesly has a job she isn't crazy about and is engaged to a guy she's not sure is "The One." See them in The Office.
Egon Spengler prefers collecting spores, molds, and fungus to interacting with people. See them in Ghostbusters.
Curving free kicks and crosses is tough, but keeping her soccer passion from her disapproving family is way tougher for Jess. See them in Bend It Like Beckham.
Meg March might yearn for a life of ballgowns and diamond necklaces, but the boy she falls for doesn't have a penny to his name. See them in Little Women.
Donna is boisterous and spunky traveller of the TARDIS, exploring worlds beyond the simple mundane enterprises of Earth. See them in Doctor Who.