Because you like Mr. Gold in Once Upon a Time
Michael Bluth is the only sane person in a family of eccentrics. At least, that's how he thinks of himself. See them in Arrested Development.
Keren Walker is a socialite looking to avoid work, keep a constant buzz, and be as snarky as possible. See them in Will & Grace.
Tiffany Doggett is usually a nice, good Christian. Just don't get her riled up! See them in Orange Is The New Black.
A beacon of positivity with a brilliant legal mind to boot, Elle Woods breaks down stereotypes about what girls can and can't do. See them in Legally Blonde.
Puss In Boots is a suave, honorable ladies man/cat who's not above playing cute to get you to let down your guard. See them in Shrek 2.
Whether he's fighting or flirting, Jace Wayland is all swagger. See them in City of Bones.
Walter White's knowledge of chemistry allows him to cook astoundingly pure meth, leading to a rapid – albeit tumultuous – rise in the criminal drug world. See them in Breaking Bad.
Stuck somewhere between life and death, Talion is motivated by one thing only: vengeance. See them in Middle-earth: Shadow of Mordor.
Foul mouthed and disturbingly comfortable with violence, Hit-Girl is a precocious assassin who doesn't need anyone's protection. See them in Kick-Ass.
Ciel Phantomhive is a haughty teenage nobleman who doesn't suffer fools gladly. See them in Black Butler.