Because you like Ken Cosgrove in Mad Men
Macbeth was probably named "Most Likely to Kill His Rivals" in his senior yearbook. See them in Macbeth.
Ahsoka Tano hopes to be a very powerful and knowledgeable Jedi one day. See them in The Clone Wars.
Roman Roy is an entitled rich boy, but he's smarter than he seems. See them in Succession.
Boomerang is equally skilled at tossing boomerangs and tossing back beers. See them in DC Extended Universe.
Free-spirited Annie Hall goes through life saying "La-di-da, la-di-da, la la." See them in Annie Hall.
A gifted detective, Rust Cohle is as dark and twisty as any murderer he chases. See them in True Detective Season 1.
Shawn Hunter may be a bit of a rebellious bad boy, but he has a heart that's pure gold. See them in Boy Meets World.
Maria Rambeau is a tough-as-nails Air Force pilot who is also a loving single mom. See them in Marvel Cinematic Universe.
The biggest nerd in high school, Bill Haverchuck is the biggest target for bullies. See them in Freaks and Geeks.
Jeff Winger thinks he's too cool for school, which is a problem because he just enrolled in community college. See them in Community.