Because you like Meredith Grey in Grey's Anatomy
Gru's more misunderstood than evil, and if he'd rule over the world like he takes care of his three daughters, we'd be in good hands. See them in Despicable Me.
Faith has a chip on her shoulder and a stake in her hand to slay vampires in her town. See them in Buffy the Vampire Slayer.
It's hard enough for Marta Cabrera to be part of a murder investigation, but when you can't lie? See them in Knives Out.
Albus Dumbledore oversees the most unsafe school in recorded history, with Dementors and giant arachnids run amok. See them in Harry Potter Series.
Gina Linetti views herself as a sort of life coach/influencer to the rest of the office. She's not so keen on the "work" aspect of her job. See them in Brooklyn Nine-Nine.
Susan Pevensie is sensible, practical, and fiercely protective of those she loves. See them in The Chronicles of Narnia.
Dustin Henderson doesn't let the bullies get to him. He's secure in who he is and that his friends have his back. See them in Stranger Things.
Haley Dunphy's interests include shopping, dating, and avoiding homework at all costs. See them in Modern Family.
Working as a captain in the American Expeditionary Forces and a spy for British Intelligence, Steve Trevor wants to end World War I once and for all. See them in DC Extended Universe.
Shrek is a nasty-on-the-surface ogre with a heart of gold and an earful of wax. See them in Shrek.
Hawkeye Pierce is a Devil-may-care Army doc who'd have the Devil laughing and drinking in five minutes flat. See them in M*A*S*H.